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From Community Proof to Term Sheet: Narratives Investors Believe
This blog post guides founders on how to craft a compelling investor narrative using community proof, including cohort data, testimonials, and referral loops. It emphasizes the importance of evidence-based storytelling, showcasing activation rates, retention curves, and ambassador-driven conversions. The post also provides a 14-day sprint plan to prepare proof packs, address investor objections, and secure term sheets, making it an essential resource for startups seeking fund
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5 days ago6 min read


Revenue-Based Options: When to Use Them, When to Avoid Them
This blog post provides a comprehensive guide to revenue-based financing (RBF), explaining when it works best and when to avoid it. It covers key metrics like gross margin, churn, and cash conversion cycles, along with practical tips for covenant discipline and scenario planning. Founders and finance leads can use this resource to evaluate RBF as a funding option, ensuring it aligns with their business model and growth strategy.
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6 days ago6 min read


Cross-Border Setup Basics: When a HK HoldCo + ASEAN OpCo Makes Sense
This blog post provides a detailed primer on setting up a cross-border business structure using a Hong Kong HoldCo and ASEAN OpCo. It explains the benefits, such as separating capital and operational risks, centralizing IP, and ensuring compliance with local laws. The post also covers key considerations, including tax, governance, contracts, data protection, and employment. A 30-day setup plan and audit-ready checklist are included to help founders streamline their regional s
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Oct 295 min read


Investor Files That Convert: 7 Slides & 3 Docs You Actually Need
This blog post provides a concise guide for founders and finance leads to create investor-ready materials. It outlines a lean 7-slide deck covering problem, product, traction, go-to-market strategy, business model, team, and funding use. Additionally, it highlights 3 essential documents: a metrics one-pager, customer proof pack, and a lean data room index. The post emphasizes using real metrics, cohort curves, and verifiable artifacts to build trust and attract investors effe
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Oct 285 min read


The Funding Stack: Pre-Sales → Ambassadors → Angels
This blog post outlines a strategic funding stack for startups targeting ASEAN and cross-border markets. It emphasizes starting with pre-sales to validate demand and fund initial sprints, leveraging ambassadors to build trust and amplify reach, and finally engaging angel investors with data-backed proof. The post provides actionable steps, metrics to track, and a 14-day sprint template to execute this funding strategy effectively
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Oct 275 min read
Blog Articles
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