Judging distributors solely on revenue often leads to late discovery of critical issues like stockouts, poor service, or weak pipelines. This article introduces a practical distributor KPI scorecard that integrates commercial outcomes (e.g., sales volume, revenue growth) with execution metrics (e.g., order fulfillment rate, sell-through rate) and service quality indicators (e.g., inventory turnover, customer support response time). It emphasizes a structured cadence of weekly

This blog outlines a 30-day distributor onboarding plan designed to activate partners quickly and drive first revenue. It includes a week-by-week breakdown of actions, from kickoff and enablement to pipeline building, deal movement, and securing first orders. The article emphasizes the importance of clear milestones, a simple scorecard for tracking progress, and structured reporting to ensure measurable execution. Templates for kickoff checklists, weekly updates, and onboardi

Quarterly distributor reviews are essential for resetting strategies and aligning goals. This 60-minute agenda focuses on analyzing KPI trends, identifying wins and root causes of losses, and setting 3–5 actionable priorities for the next quarter. With templates for KPI tracking, a 3×3 learning grid, and a next-quarter plan, this process ensures clear decisions, ownership, and execution. The article also includes a facilitator script and follow-up email template to streamline

This blog post provides a practical guide to designing distributor incentive programs that drive desired behaviors without disrupting pricing strategies. It covers six key incentive types, including volume discounts, performance bonuses, MDF, SPIFFs, loyalty programs, and enablement support. The article emphasizes tying incentives to measurable KPIs, clear program rules, and a structured cadence of weekly, monthly, and quarterly reviews. Templates for program one-pagers, MDF