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Industry Trends


Your Thailand Customs Self-Audit: A Practical Checklist for 2025
This blog post provides a practical 20-point self-audit checklist to help businesses prepare for Thai Customs' increased post-clearance audits in 2025. It covers key areas such as HS classification, valuation, FTA origin claims, licensing, and digital data integrity. The post also highlights the benefits of the One-Stop Service Program (OSSP) for voluntary disclosure and offers actionable steps to ensure compliance and avoid penalties.
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Nov 14, 20254 min read


ASEAN FTAs & RCEP: How to Actually Capture Preferential Duty in Thailand
This blog post explores how businesses can capture preferential duty rates in Thailand under ASEAN Free Trade Agreements (FTAs) and the Regional Comprehensive Economic Partnership (RCEP). It highlights the importance of valid certificates of origin, product-specific rules, and cumulation to optimize import costs. The post also identifies common mistakes that hinder preference claims and provides actionable solutions to ensure compliance and maximize tariff benefits.
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Nov 13, 20254 min read


Export Documentation in Thailand: B/L Rules, Consignees, and the Details That Prevent Delays
This blog post delves into the critical aspects of export documentation in Thailand, focusing on the Bill of Lading (B/L), consignee information, shipping marks, and transshipment clauses. It highlights common errors that lead to delays or rejections and provides a 10-point checklist to ensure smooth customs clearance. The post also emphasizes the importance of document consistency, proper HS classification, and maintaining a digital audit trail for compliance.
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Nov 12, 20254 min read


Restricted & Prohibited Goods: How Thailand Enforces Controls (and What Changed in 2025)
This blog post explores Thailand's customs regulations, focusing on the distinction between restricted and prohibited goods. It highlights the 2025 ban on plastic waste imports and the shift to digital licensing through the Thailand National Single Window (Thai NSW). The post provides a quick reference for licensing agencies, practical border controls, and solutions to common risk scenarios, ensuring businesses stay compliant and avoid shipment delays
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Nov 11, 20254 min read


Thailand Customs 2025: The Shift to Fully Digital (NSW), and How to Stay Fast & Clean
This blog post explores Thailand's shift to a fully digital customs environment in 2025, led by the Thailand National Single Window (Thai NSW) and e-Customs. It highlights the integration of permits, certificates, and declarations into a paperless system, with a focus on health products like pharmaceuticals and medical devices. The post provides a 7-step digital playbook for compliance, addresses common pitfalls, and emphasizes the importance of accurate data to avoid shipmen
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Nov 10, 20254 min read


BOI Incentives in Thailand: Tax Holidays, Ownership, and What Changed in 2025
This blog post explores the incentives offered by Thailand's Board of Investment (BOI), including tax holidays of up to 15 years, import duty exemptions, and non-tax benefits like 100% foreign ownership and visa facilitation. It highlights the 2025 updates, such as a sharper focus on digital, EV, and BCG industries, and ties incentives to workforce development and local content targets. The post also provides insights into application mechanics, compliance tips, and how to ch
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Nov 7, 20255 min read


Free Zones in Thailand: Tax Advantages, Design Choices, and a Compliance Checklist
This blog post explores the advantages of Thailand's Free Zones, which offer duty and VAT suspension, simplified re-exports, and improved cash flow. It discusses the different types of zones—Customs Free Zones, IEAT Industrial Estates, and SEZs—and their unique benefits. Additionally, it provides a 10-point compliance checklist to help businesses maintain operational efficiency and audit readiness. A call-to-action invites readers to request a controls blueprint for seamless
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Nov 6, 20254 min read


TISI in Practice: Mandatory vs. Voluntary, Timeline, and Pitfalls
This blog post provides an in-depth look at the Thai Industrial Standards Institute (TISI) and its role in regulating product safety and quality in Thailand. It explains the differences between mandatory and voluntary standards, outlines the certification process under ISO/IEC 17067 Type 5, and highlights common pitfalls such as delays and non-conformities. The post also offers cost-saving tips, a pre-assessment checklist, and insights into leveraging voluntary TISI marks for
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Nov 5, 20254 min read


Thailand’s Compliance Stack: TISI + Free Zones + BOI (How They Fit Together)
This blog post explores Thailand's compliance ecosystem, focusing on TISI (product conformity), Free Zones (duty/VAT suspension), and BOI (tax incentives and foreign ownership). It explains how these components work together to simplify market entry, reduce costs, and enhance efficiency. A practical example of electronics assembly highlights the process, and a call-to-action invites readers to book a workshop for tailored compliance roadmaps.
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Nov 4, 20254 min read


Compliance First: The Smart Way to Expand into ASEAN (with a Thailand Lens)
This blog post explores the importance of a compliance-first approach for EU and US manufacturers expanding into ASEAN, with a focus on Thailand. It highlights Thailand's predictable legal framework, trade facilitation systems, and targeted incentives like BOI promotions and Free Zones. The post provides actionable insights on navigating product, entity, and cross-border compliance while offering a 90-day practical plan to streamline market entry and turn regulations into a c
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Nov 3, 20254 min read


From Building to City: Using Energy Data to Inform Water/Wastewater and Public-Safety Upgrades
This blog post explores how energy data from buildings can drive Smart City advancements in water/wastewater management and public safety. It highlights the use of AI/IoT for leak detection, pump optimization, and smarter public safety systems. The post outlines a 60-day pilot program, key KPIs, and governance practices to ensure seamless integration without privacy or operational surprises
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Oct 17, 20254 min read


Sector Playbooks: Hotels, Hospitals, and Data Centers—Comfort, Safety, and Energy in One Governance Model
This blog post delves into sector-specific strategies for hotels, hospitals, and data centers, emphasizing the balance between comfort, safety, and energy efficiency. It outlines tailored approaches such as occupancy-driven controls for hotels, clinical airflow management for hospitals, and efficient cooling for data centers. The post also introduces a unified governance cadence with weekly, monthly, and quarterly checkpoints to ensure consistent outcomes. Perfect for profess
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Oct 16, 20254 min read


BOI-Ready Retrofits in Thailand: Compliance, Documentation, and Incentives for Smart Buildings
This blog post delves into how building owners and managers in Thailand can align retrofitting projects with the Thai Board of Investment (BOI) requirements. It highlights the importance of compliance, proper documentation, and evidence packs to unlock incentives for smart buildings. The post also outlines submission sequences, common pitfalls, and governance practices to ensure successful retrofits with 10–15% operational savings and 30–50% ROI
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Oct 15, 20253 min read


Designing for 30–50% ROI: Retrofit Sequencing with IoT, Analytics, and Low-Capex Wins
This blog post explores a strategic approach to retrofit sequencing aimed at achieving a 30–50% ROI. It highlights the integration of low-capex control fixes, IoT systems, and analytics, alongside commissioning and measurement strategies. The post emphasizes non-intrusive measures, cultural and compliance awareness, and a six-step decision flow to ensure seamless implementation without disrupting operations. Perfect for project and construction management professionals seekin
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Oct 14, 20254 min read


Energy Audits that Pay for Themselves: Find 10–15% Opex Savings Hidden in Operations
This blog post explores how energy audits can uncover 10–15% operational savings in Asia's fast-moving property markets. It provides a practical playbook for identifying and correcting scheduling and control errors, ensuring compliance, comfort, and asset value. The post outlines a 4-week audit sprint, key KPIs, and common pitfalls to avoid, offering actionable insights for property managers and stakeholders
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Oct 13, 20254 min read


From Community to Revenue: Pre-Sales, Pricing, and Cohort Launches
This blog post explores how to turn community engagement into revenue through pre-sales, pricing experiments, and cohort launches. It highlights strategies like offering a "Founders Cohort" with clear benefits, testing price elasticity, and creating structured onboarding processes to ensure retention. The post also emphasizes cultural nuances in sales, such as warm introductions and bilingual onboarding, to build trust and reduce friction.
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Oct 10, 20253 min read


Ambassador Programs that Work: Recruit, Train, Reward - Repeat
This blog post outlines how to create an effective ambassador program for your language app. It highlights the benefits of recruiting credible users over generic influencers and provides a step-by-step guide to selecting ambassadors, training them in storytelling and tactical skills, and rewarding their efforts with tiered perks. Governance tips, such as a code of conduct and content guidelines, ensure trust and alignment.
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Oct 9, 20254 min read


Build in Public (Without Losing the Plot): Feedback Systems for Language Apps
This blog post explores how to build a language app in public without losing focus. It introduces structured feedback systems, including a three-layer feedback stack, 30-day feedback sprints, and structured AMAs, to gather actionable insights while avoiding design-by-committee chaos. The post emphasizes the importance of cultural sensitivity, especially in collectivist contexts, and provides actionable steps to foster trust and engagement.
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Oct 8, 20254 min read


Promise, Proof, Path: A Crowdfunding-Ready Landing Page for Your Language App
This blog post outlines how to create a crowdfunding-ready landing page for your language app. It emphasizes the importance of a clear promise (specific outcome and timeline), credible proof (community testimonials, method evidence, and metrics), and a simple path (single CTA with referral options). Additional tips include optimizing for mobile, ensuring privacy compliance, and tracking key performance indicators like signup conversions and referral rates.
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Oct 7, 20254 min read


Community First: The Fastest Way to Fund (and Improve) Your Language App
This blog post explores why building a community is the fastest and most effective way to fund and improve a language-learning app. It provides actionable strategies for founders, including defining a niche audience, creating a private community space, running a 10-day challenge, co-creating a feature roadmap, building a waitlist with referrals, and converting super-fans into campaign ambassadors. By fostering a sense of ownership and engagement, early supporters become teste
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Oct 6, 20254 min read
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