Thailand’s 2026 tourism strategy emphasizes “Value over Volume,” focusing on revenue quality rather than just arrival numbers. With forecasts predicting 34–35 million arrivals, the challenge lies in increasing spending per trip. Hotels are encouraged to target high-yield segments like MICE and wellness, diversify source markets, and adopt scenario-based planning to navigate uncertainties and enhance revenue resilience

Thailand's hospitality sector in 2026 is shifting towards a "value over volume" strategy, focusing on quality, safety, and sustainability. With modest GDP growth and low inflation, the emphasis is on increasing value per guest through targeted segments like MICE, wellness, and premium leisure. Operators are encouraged to enhance guest experiences, build trust, and align with Thailand's competitive edge in delivering quality experiences at scale

This blog post delves into pyrolysis technology, a thermal decomposition process revolutionizing waste management in Thailand and ASEAN. It highlights how pyrolysis converts end-of-life tires, plastics, and biomass into valuable outputs like biochar, tire pyrolysis oil (TPO), syngas, and recovered carbon black (rCB). The post provides insights into technologies, feedstocks, product specifications, and case studies, making it a practical guide for operators, estates, and inves

This blog post examines Thailand's hospitality market in 2025, highlighting Phuket's strong performance with 79.5% occupancy and 7.8% ADR growth, driven by its resort orientation and high-spend segments. In contrast, Bangkok faces challenges with occupancy easing to 75% due to supply expansion and shorter stays, requiring sharper positioning and rate discipline. The post also explores opportunities in secondary provinces like Samut Prakan and the EEC corridor, emphasizing the

This blog post emphasizes the importance of renovation-led differentiation for Thai hotels in 2025 as ADR growth plateaus. It highlights the benefits of ESG retrofits, such as energy-efficient HVAC systems, water conservation measures, and wellness-oriented upgrades, to enhance RevPAR and reduce operational costs. The post also explores certification frameworks like TREES, LEED, and WELL, and provides actionable steps, including feasibility assessments and creating guest-faci

This blog post examines Thailand's hospitality market in 2025, highlighting its resilience despite foreign tourist arrivals trailing 2024. Key performance indicators like a 69.5% national occupancy rate and stable ADRs (THB 1,880–2,360) reflect strong operational performance. The post explores the divergence between Bangkok and Phuket, with record supply growth intensifying competition. It also discusses the impact of policy support, macroeconomic factors, and shifting touris