This article highlights the most common mistakes European companies make when approaching Vietnam. It emphasizes that Vietnam is attractive but not automatically easy, and that success depends on more than labor cost—especially rules of origin, structure choice, documentation, regulatory feasibility, and disciplined execution

This article highlights the most common mistakes European companies make when approaching Vietnam. It emphasizes that Vietnam is attractive but not automatically easy, and that success depends on more than labor cost—especially rules of origin, structure choice, documentation, regulatory feasibility, and disciplined execution

This article provides a practical decision framework for European investors choosing between Thailand and Vietnam as an ASEAN base. It explains that the real question is not simply where to invest, but what role the chosen country is expected to perform—manufacturing base, export platform, service hub, or regional coordination center

This article explores Vietnam’s growing relevance beyond manufacturing by focusing on its digital economy in 2026. It explains why digital transformation, technology adoption, and service-sector expansion are making Vietnam increasingly attractive to European firms offering software, consulting, and digital business solutions

This article helps European SMEs evaluate whether Vietnam is a better platform for scale than Thailand in 2026. It discusses cost-efficient growth, export potential, and execution logic in Vietnam, while also explaining why Thailand may still be the better first ASEAN step for businesses that need a more structured and mature operating environment

This article explains why site selection in Vietnam is a strategic decision, not just an administrative one. It highlights the importance of industrial parks, port access, export corridors, utilities, supplier ecosystems, and long-term operational logic for European SMEs planning market entry

This article looks beyond wage comparison and asks a more practical question: which country is the better industrial fit? It explains how Vietnam may support lower-cost, export-focused production, while Thailand may offer stronger advantages in technical capability, supply-chain depth, logistics, and mature manufacturing sectors

This article explains when Vietnam is a stronger China+1 option than Thailand, especially for export-driven manufacturing, scale, and cost-sensitive operations. It also shows why Thailand may still be the better fit for some higher-value, more mature, or coordination-heavy industrial models

This article explores why Vietnam is drawing increased attention from European exporters in 2026. It focuses on EVFTA-related market access, tariff reductions, and the importance of rules of origin, compliance, and documentation in converting trade-agreement benefits into actual commercial advantage

This article explores why Vietnam is drawing increased attention from European exporters in 2026. It focuses on EVFTA-related market access, tariff reductions, and the importance of rules of origin, compliance, and documentation in converting trade-agreement benefits into actual commercial advantage

ASEAN’s AEC Strategic Plan 2026–2030 says “business as usual” won’t suffice and highlights five megatrends shaping the region: geopolitical tensions, shifting trade flows, technological transformation, climate change impacts, and demographic shifts. The article translates these into practical implications for firms—resilience, standards alignment, digital readiness, and sustainability-aware planning across ASEAN

This blog post explores the incentives offered by Thailand's Board of Investment (BOI), including tax holidays of up to 15 years, import duty exemptions, and non-tax benefits like 100% foreign ownership and visa facilitation. It highlights the 2025 updates, such as a sharper focus on digital, EV, and BCG industries, and ties incentives to workforce development and local content targets. The post also provides insights into application mechanics, compliance tips, and how to ch

This blog post provides a detailed primer on setting up a cross-border business structure using a Hong Kong HoldCo and ASEAN OpCo. It explains the benefits, such as separating capital and operational risks, centralizing IP, and ensuring compliance with local laws. The post also covers key considerations, including tax, governance, contracts, data protection, and employment. A 30-day setup plan and audit-ready checklist are included to help founders streamline their regional s